Legends of San Francisco 14!
Let’s say Michelle Lee wants to refer an immigration matter.
She refers it to Scott Hershenson.
His response: thanks but I’m on vacation. Saja might be interested. Reach out to her.
So Michelle contacts me, it’s a good fit, and I get the referral.
Super important: at least three testimonials are due here.
- Scott owes Michelle a testimonial for thinking of him initially. It doesn’t matter that he wasn’t available. Reinforce positive behavior regardless of its outcome.
- I owe two testimonials: one for Michelle, and one for Scott.
Sure, the referral came from Michelle.
But Scott also deserves a testimonial as the facilitator of the referral.
Don’t forget to thank referral facilitators! They’re half the reason you got the business.
I recently mentioned at SF12 when Audrianna Sibiski kindly had me speak on testimonials: don’t just think of a testimonial as an obligation you owe.
Also think of it as a marketing opportunity for yourself.
A testimonial is a great excuse for you to raise your hand and get seen and heard at PV meetings.
So, if you’re on the fence as to whether or not a testimonial is justified, err on the side of giving it UNLESS it’s a:
😮 Ghostamonial
😮 Dronamonial
😮 Begamonial
😮 Negamonial
What on earth are those? Attend a Maximizing Membership Masterclass, run by our Leo Manzione, and ask.
MMM’s are on the Calendar page of our Nicole Hanusek-designed website.
Love and admiration,
Saja